MEET YOUR Ideas people
With two decades of experience in strategy, content creation, advertising, marketing, and PR, our shared passion for bold, authoritative, fun, insights-driven ideas led to the creation of HERE FOR THE IDEA. We draw on the best of our media industry experience, offering unique perspectives, unparalleled expertise, and a wealth of knowledge to every project.
Sarah
With a breadth and depth of experience in marketing, advertising, media planning, and brand strategy, Sarah knows how to make ideas land and audiences lean in to listen. From crafting and leading marketing and media campaigns for tourism, beauty, retail, FMCG, automotive clients across some of Australia’s leading lifestyle brands, including Vogue, GQ, news.com.au, she brings an unstoppable mix of creative thinking and commercial smarts.
Strategic to the core, Sarah connects the dots to make sure you’re here for the idea as much as she is.
Holly
Equal parts storyteller, strategist and cultural pulse-checker, Holly transforms ideas into content that captivates and converts. From iconic stages like the Sydney Opera House to Australia’s major festivals and brands across entertainment, hospitality, tourism, tech and finance, Holly has led content strategies that have broken records, grown audiences, and driven real impact.
Known for her ability to spot what’s next and shape what matters, Holly crafts purpose-led, culture-first campaigns that cut through. She’s not just here for the idea, she’s the reason it takes off.